They badly need BM to fire.. never should have made him the captain, it is affecting his game.. and since he replaced SG, has become a villain in Kolkata, where he was a hero, last year. Strange that JB/SRK et al did not think of such dynamics!!
Whatever the merit of JB/SRK's ideas - that is a different debate - it is sad that they even have to think of such dynamics at all.
Mallya/Jennings did not have to. Neither did the Deccan Chargers owners. And it is not as if RD / VVS are lesser icons of the country or their home states.
How is JB/SRK's headache bothering you?

They knew what they are buying into. And they were not doing charity.
They have used Kolkata's name....wanted to make money out of Kolkata's passion for cricket...SG in particular.....and they knew the down-side too.
They have then made the mistake of removing SG as captain........while at the same time playing ameteurish cricket.
And yet you think that they are unfortunate?!!