Author: Team MiD DAY Date: 15 Apr 2008
http://www.mid-day.com/web/guest/news/mumbai/article?_EXT_5_articleId=1089197&_EXT_5_groupId=14THIS may not be music to Mukesh Ambani’s ears. The Reliance head honcho, who bought the city team for $111.9 million in the Indian Premier League (IPL) auction may be taken aback to hear that most respondents (61 pc) surveyed did not know that the Sachin Tendulkar-led outfit is called Mumbai Indians.
The 44-day IPL takes off on April 18.
A survey (sample size: 210) by India’s best known tabloid, MiD DAY, conducted among young professionals in the city yesterday, showed respondents were unaware of the name of the Mumbai team. One lady who did not know the name said, “Why are they called Indians? Most players in the team are not Indians, and several of them are not Mumbaikars, so the name is misleading.”
The Mumbai Indians have roped in Bollywood star Hrithik Roshan as brand ambassador.More than lack of interest in IPL, numbers show the Mumbai team needs better promotion to create awareness. In contrast, many more respondents said, “But we do know Shah Rukh's Kolkata team is called Kolkata Knight Riders.”
Several respondents (70 pc) said a flat ‘No’ when asked if they would commute to Navi Mumbai to watch fixtures at the D Y Patil Stadium (fixtures in Mumbai are split between Wankhede Stadium at Churchgate and D Y Patil Stadium in Navi Mumbai).
Most claimed the stadium was too far, and they would rather watch the matches on television.
However, most respondents (73 pc) knew IPL stood for Indian Premier League. Can we hear the Board
of Control for Cricket in India (BCCI) say, “Thank God for small mercies to that?”
Do you know your IPL?
Three questions put to respondents in survey
What does IPL stand for?
73% correct
Will you travel to Navi Mumbai to watch matches?
70% said No
What is the name of the Mumbai team?
61% incorrect
What's in a name?
Respondents were asked the name of the Mumbai team. Here are some replies: Mumbai Internationals, Mumbai Gang, Mumbai Champs, Freedom Fighters, Maratha Warriors, Mumbai Challengers, Mumbai Bravehearts.
We suggest Mukesh Ambani consider one of these for a change of his team's name
SCHEDULE
Fixtures at Wankhede, DY Patil (Navi Mumbai)
April 20: Mumbai against Bangalore at Wankhede
April 27: Mumbai against Hyderabad at DY Patil
May 4: Mumbai against Delhi at DY Patil
May 7: Mumbai against Jaipur at DY Patil
May 14: Mumbai against Chennai at DY Patil
May 16: Mumbai against Kolkata at DY Patil
May 21: Mumbai against Punjab at Wankhede